Publishing your own eBook on the internet is a cinch these days, what’s not a cinch is that marketing the book Successfully is becoming more difficult. The web is crowded with new authors who want their 15 minutes of fame. The good news is that I’m certain that most of those authors are not for real, they’re just dipping their toes in and having a bash at writing ‘that book that isn’t really in them’.
In about 2011, the new Kindle was introduced and we were promised that it’s the New-Better-updated-non-Reflecting quality product that would allow readers to keep reading without getting eye-sore and headaches.
It worked and sales soared. So did new authors who decided that writing a book was a cool and hip way of making a few extra bucks, or a couple of quid as we say in England. These authors produced absolute crap but did begin making money, so they wrote more crap, 15-20 pages of re-cycled garbage from some “How to Book” that they still had on their book shelf. They were making money and nothing was going to stop them. Real authors who had been quietly scribbling away for a few years, letting their work pile up, using rejection slips as wallpaper and keeping themselves faithful to their goals saw their opportunity. They published too. Their books sold and some of them started making a living. That’s fantastic. The opportunity to make a living as a serious author, across all the new platforms, is still there. 2015-2016 is a time of sorting the Lions from the Pussy Cats. [bctt tweet=”The Twittersphere”]
With the market being saturated, the whole affair of writing a book with enough content and quality to attract a reader to buy has become a battle.
Why? Because we’ve still got to compete against the dross of eBooks that are clogging up the system but aren’t real books. Readers have to wade through the glut of Romance titles on Amazon and other sites to find a decent book to read. Now their eyes are getting tired and they are worried that they’ll spend their money on a dud of a book that Joe Bloggs churned out last Sunday afternoon.
Do a search for Thriller or Suspense on Amazon and you get Romance books thrown in your face. I think these authors are just key-wording every category hoping that something will hit right. They only have seven key words to use and as we know, the human brain can only deal with seven ideas at one time. Maybe, their brains are overloaded. Now, I do know that there are “Romance Writers” and there are “romance writers”, the second being those who know it’s a great category right now and want to make some money off it. They’ll become D.I.Y writers as soon as that category booms.
I really believe that Platforms selling eBooks aren’t going to deal with the task of separating the Wheat from the Chaff , it’s a big task that would mean a better quality website but little difference in profits.
What will happen?
Most definitely, the junk eBook marketers who prey on quick clicks and desperate readers who need and answer to a big problem will dwindle away and look for new opportunities to make money. Their books will plummet to the depths of the ocean and lie dormant while the authors who write quality stories, care about their readers’ experience and don’t let their work go online before it’s up to scratch will experience a new surge in sales and reader attention.
2014 was a year where authors began to complain about dropping sales. 2015 has been pretty bad throughout, 2016 will see a change as readers get wise and good books float to the top. The con-people writing naff texts and unedited crap will be swept away by the demands that a quality market makes on them.
These days Google bots can tell if the writing on your website or blog is up to scratch and original. There must be an algorithm in there some place that will pick up on the connection between a pile of badly written books and the website of the person who wrote them. Google can tell if a text is worth reading and if it is it will promote it. It can’t get inside your published books because it isn’t their property to promote. Correct me if you know something I don’t, please. If it’s possible to make the connection of a book that isn’t worth reading and the intentions of the author as a scammer or simple money maker, then surely that’s the future of quality in eBooks for readers and writers.
An author’s website is their calling-card. Most authors I know keep it simple or run a blog where they want to help other authors with their endeavours. A scammer will be busy promoting their latest offer of “How to get Rich”, they will also have a trend of written material/product in their library that shows that they follow the latest craze of what’s selling. A Google bot can make the connections and deem the site/person as a scammer and not contributing to the quality that Google is looking to create on the web.