Amazon recently created a new offer for authors to promote their books. Amazon Marketing Services allows you to create a campaign to promote your ebook or paper book for a basic account set up of $100 minimum.
I went for it, just to see if it would have an impact on the sales of my two short stories on Amazon ebooks.
You pay for each click, the same as Google Adwords. The higher your bid per click the higher your exposure. I set my rate at 0,05 cents to start off and nothing happened. I increased the rate to 20 cents and after two or three days I noticed an increase in Page Impressions – first 135 then a couple of days later it jumped overnight to 260 Impressions. I increased the click price to 50 cents, just to see if I could hit something like 1000 impressions in an hour or two. Nope. It ain’t Google search, so high rates of page impressions is obviously tough to achieve. And 50 cents is madness on a book that sells for 99 cents or 1,50 euros. (35% for the author).
It’s been one week now and I’ve had one click through which cost me 11 cents. The rate on that book is set at 20 cents a click. There is an algorithm that defines exact cost according to position etc.
It looks like my exposure using this method needs a little time to build momentum; we all know that there is a whole array of algorithms at play behind the scenes, so I’ll give it time and see whether something changes or Deux Machina saves the day at the last moment.
Has anybody else out there in cyberspace made interesting observations about ams.amazon.com ?